- March 15, 2021
- Posted by: medium
- Category: National
Pay e$ Fácil has registered about 20,000 users since its operation in the second half of 2020.
The growth of digital transactions in Latin America has opened the doors topayment platformsdeveloped by Ecuadorians. An important segment of the Latino population has seen the benefits of these payment mechanisms and that has accelerated opportunities for technology companies that develop these tools.
Pay e$ EasyIt is one of the platforms of aand mentors. There are spaces where the instruction is general and in others focused on areas such asor financial technology company that in the midst of the pandemic was able to enter with its payment platform not only in Ecuador, but also in markets in Panama, Peru and the United States.
The platform allows users to channel funds to the entire financial system through bank transfers or use those funds to load their electronic wallets and cancel in the sites that receive this means. This tool, which has aappavailable for Android, allows you to use credit and debit cards for transactions.
Carlos Jurado, co-founder of Pagar e$ Fácil, explains that the platform is an opportunity for small businesses and entrepreneurs who want to expand their payment options and thus be able to develop their transactions.
Since it began operating in the second half of 2020, Pagar e$ Fácil has registered about 20,000 users. 20% are merchants and 80% are general users, but they can also make transactions. “The idea is to create a great community that does business online,” says Jurado.
The platform allows you to charge amounts not exceeding $199 for new users and up to $299 for those with experience. The average transactions they have recorded are around $53.
Additionally, entrepreneurs can boost their businesses throughmarketplaceor online store that offers this platform. To register and transact, you must present personal identification documents, RUC, proof of address and bank statement. The general user, who uses it only to pay for something, does not have the registration requirement.
The technology used in this venture is in the Google cloud, from whom they receive permanent support. Jurado says that they have PCI-DSS L3 certification, which guarantees compliance with standards to operate safely with credit and debit cards.
growth was in the order of 20% in dollars and 8% in volume, compared to 2020. Until December, this segment managed to place $18,091 million in different destinations worldwide.ecosistema Fintechin Latin America and the Caribbean has increased in recent years.Mexico, Brazil and ColombiaThey lead the largest ecosystems with companies in this field, according to Finnovista's Fintech Radar. In Ecuador it is estimated that there are34startupsrelated to this market, according to the report Fintech in Latin America: growth and consolidation of the Inter-American Development Bank.
The areas in which these work and mentors. There are spaces where the instruction is general and in others focused on areas such as They are enterprise finance management, enterprise finance management, enterprise technologies for financial institutions, payments and remittances, crowdfunding (crowdfunding), investment/wealth management, personal finance management, loans and others.
Jurado points out that in the coming weeks they will be incorporating new services. Thus, since March 20, the platform will allow you to pay for more than two hundred services through this application, which also has the option of recurring payments, forlink, WhatsApp, by voice,app, website and QR code.
The platform's plans include entering Mexico, Chile, Argentina and Uruguay.
To try to achieve greater development, the creators of the platform have started a fundraising campaign with contributions of $10 in exchange for two digital books.