"The Ecuadorian likes the new, the international and the exclusive" and promotes the arrival of international brands to the country

Bath & Body Works opened in Guayaquil. Valeria Barahona, ‘Regional Marketing Specialist’ of the brand says that they consider a great opportunity to come to Ecuador.

Guayaquil was the city chosen by the renowned Bath & Body Works brand, of the David group, to open a new place that is now part of the 1,900 stores it has in the world. Located in the San Marino shopping center, it opened its doors yesterday with a wide range of body care products and home fragrances.

In the same place the opening of the renowned lingerie and fragrances Victoria’s Secret is scheduled in the remainder of the year. In addition to these two brands, the San Marino Shopping Center enlists the arrival of many other stores recognized worldwide in 2022.

The decision to start with Guayaquil would be linked to the fact that “the Guayaquil, Ecuadorian likes the new, international and exclusive,” explained representatives of the brand in Ecuador.

Valeria Barahona,regional marketing specialist dAnd the brand was present at the opening and told this newspaper that they know that the brand is very dear in the country.

What motivated the David Group to open in Ecuador a physical store of Bath & Body Works?

One of the reasons we came to Ecuador is because of the demand here in the country. We know that it is a very dear brand by the local consumer for a long time, so we saw a great opportunity to come to the country.

Why did they choose Guayaquil first?

We decided to start with Guayaquil because it is a more industrialized city than Quito; We wanted the first store to be able to try the Ecuadorian market. And we have the expansion plans already confirmed for next year for the city of Quito.

How is the brand's products portfolio composed for Ecuador?

Bath & Body Works has many products, both for body care (creams,shower gel,mistand exfoliants) as for the home (velas three wicks, sails a fuse andwildflowers). The amount of products we offer varies according to the time or launch. Now in our opening we are with the launch of our entire supply of products for Christmas, we have many options of multiple products, fragrances for all tastes. We invite you to come to the premises to enjoy fragrances and take advantage of offers.

How are the importation of Bath & Body Works products?

We have handled it without inconvenience so far. Our import is direct with the company in the name of Ecuador Brands. It comes from the David group to Ecuador Brands, we have no intermediaries.

Will they have promotions for Black Friday and for December?

If we will have promotions, they will be a big surprise. We will have very special prices for the Black Friday and we will also be with great offers at the Cyber ​​Monday on our websitehttps://www.bathandbodyworks.ec, which is already available here in Ecuador and was a month. There will be very important promotions on weekends; They must be very attentive to our social networks to know and take advantage of them.

The brand turns a month after starting sales in its online store. How was this first month?

At first it was a little slow, like any businessonline. Although we have favored us very much that, product of the Covid-19 pandemic, the consumer has become very accustomed to buying on websites; also the one that the brand is very recognized and that there was great expectation among people for and to start acquiring the products. Sales were improving for the second and third week, when we launched very aggressive promotions, such as body care at $ 15, then a week of body care at $ 12. It has done very well. One of the best -selling products have been three wicks.

How was logistics for the online sales channel?

We have an ally that is Servientrega: it is responsible for making the shipments nationwide. So I think they help us too much and complement all the logistics part. Shipments are available only through the Bath and Body Works website.