More than half of the companies in Ecuador developed e-commerce platforms from 2020 to date

The Ecuadorian Chamber of Innovation and Technology (CITEC) revealed that since the start of the pandemic, electronic commerce grew by 400% in Ecuador.

53 % of companies in Ecuador have incorporated, more frequently from 2020 to date, mobile applications, platform developmentse-commerce, chatbotand interactive catalogs to digitize their businesses, according to Justo Ecuador, a company that is responsible for the creation of platformse-commerceautoadministrables.

The firm quotes, for example, that according to the Ecuadorian Chamber of Innovation and Technology (CITEC), since the beginning of the Pandemia, electronic commerce grew 400 % in Ecuador. Thus generating around $ 2,760 million in 2020 and by 2021 the $ 3,220 million were reached.

For María José Aguirre, country manager Just in Ecuador, partner Digital of restaurants and shops, which empowers digital channels, this trend is increasingly common, since the purchase experience is totally different and assured that several factors that range from the packaging to customer service influence.

"There is no doubt that after these last years people have seen in the homes a new way of eating what they like, in a safe way and without so many complications or wasting time doing a line. Therefore, the restaurants have been obliged to find tools that allow them to maintain the service in their physical place and continue to comply with the orders online," said the expert.

The categories that have highlighted during 2020 are food and hygiene, computing, fashion and beauty, food and At the national level, the Ecuadorian Chamber of Electronic Commerce (CECE) indicated that food and hygiene, computing, appliances, fashion and beauty, education, payments. In this sense, the restaurant sector grew by 42 %, a representative percentage for the evolution of large and small restaurants.

In addition, a study ofDeloitte,which resorted to 1,000 consumers who had dinner at a restaurant in the last three months of 2021 and through a survey they identified that the comfort in the service is a fundamental factor for this type of business.

Almost two thirds (64 %) said that after the pandemic they do not plan to consume in person in the establishments, forcing businesses to modify their marketing strategies. The study also reveals that 40 % of respondents prefer to order their food through the virtual channels of restaurants; while only 1 in 10 users prefers to do it for third -party applications.