ANUGA, a showcase to the world for the processed products of 16 Ecuadorian companies

The fair began on October 9 and will be open until Wednesday, October 13 in the city of Colonia, in Germany.

The transformation that inevitably has had to have the food, accelerated by the COVID-19, until reaching a global change, is one of the main themes in the 2021 edition of Anuga, the fair of the processed food products in which, with the coordination of the Corporation for the Promotion of Exports and Investments (Corpei) and the Ministry of Production, Foreign Trade, Investments and Fisheries, 16 Ecuadorian companies are present, until this Wednesday, October 13, October 13, October 13.

ForJean Pierre Grande, General Manager of Nindalgo S.A.,Participating in this international fair means expanding your markets and connecting with that consumer that demands healthy eating; This company exports pussy in different presentations, such as flour and currently coverage and its main destination is the United States.

"For three years we had sought to be part of Anuga; this is our second participation in an international event and so far expectations are being met. A day we receive between 20 and 25 potential clients that are really interested in this superfood," he said.

This international meeting aims to reconnect, through its ten internal theme fairs, to the supply and demand of the processed food and beverage industry, showing the latest technological and innovation trends.

In the previous edition made in 2019, in Anuga there were more than 170,000 professional visitors from 201 countries, and 7,590 exhibiting companies from 106 countries. For this new edition, taking into account the pandemic because of the COVID-19, this global showcase receives more than 4,000 exhibitors from 98 countries.

In addition, in Anuga 2021 current and future trends play an important role in different exhibitions, soXavier Hervas, former presidential ex -candidate, in his facet as president of Nova Food S.A.,Company dedicated to the commercialization and export of frozen fresh fruits and vegetables, has come for the fourth time to this event.

"Attending gives us the opportunity to visit other companies that are in business and knowing trends regarding the development of products, this is how to be at this fair not only enriches you on commercial issues, but in strategic terms." Additionally, he declares that he expected less concurrence, however, there has been a positive response from visitors. "The quality of the meetings has been high level, confirming the importance of Anuga," says the businessman, who has held meetings with potential customers from Canada, Israel, Japan, Germany, Russia, among others.

The Pavilion of Ecuador has approximately 170 m2, has been coordinated since the beginning of 2021 and is part of a strategic planning of international promotion events to strengthen and position exports and reactivate the country's economy.

The Ecuadorian presence in Colonia seeks to strengthen the exportable offer and place it in different destinations worldwide. The 16 Ecuadorian companies present process and export quinoa, spices, fish, shrimp, tuna, foresight,snacksof bananas, pitahaya, and quinoa, coconut oil, fruits and vegetables IQF, pussy, fruit pulp, among others.